93% of consumers worldwide use search engines to find and access websites.

Do not underestimate the importance of your website. Having optimum content is vital when attracting new clients and retaining visitors on your site.

At Product2Market, we offer a website content audit whereby we analyse your site according to a number of key factors. We then work with you to optimise your website content to strengthen your online profile.

Our analysis is carried out according to your existing profile, competitors’ profiles and Industry standards. We build this analysis according to

1. Design

2. Copy (content)

Design

Your website is in effect, your “shop front” and therefore is the first point of reference  when found by potential clients.  Placement of content, visitor user experience and branding are just some of the factors to take into account whether designing a website from scratch or altering an existing site .

At Product2Market, we have a number of in-house designers who work with Business owners to optimise their websites strategically. Having a tailored website in terms of design while keeping in mind the significance of visitors’ bounce rate, interaction and time spent on site,  will mean that you can leverage more Business from your site.

Search Engine Optimisation

Search Engine Optimisation is one of the most traditional forms of Online Marketing. With the emergence of newer forms of E-marketing, SEO can be forgotten about or pushed to the back-burner.

Part of a website content audit includes an assessment of your website according to a number of key factors in order to establish how your ranking on google can be improved.  Once we establish what needs to be completed, we can then execute it.

The elements we assess are the following:

-Keyword Search (based on a number of keywords relevant to your Industry type).

-Link Backs (to and from your site)

-MetaTags

-The copy on your site and its effectiveness

-Image and Video titling according to keywords

We use a number of tools to monitor and analyse the effectiveness of our Campaigns, meaning that you know exactly what results we achieve and how it is affecting your Business.

Tools we use to monitor results include :

-Analytics’ Tools

-Keyword Search Tools

-Link back Tools

Anything which references you or your Company and can be found online affects the perception and credibility of your Business . This principle applies particularly to your website. To learn more about a Website Content Audit and what we can do for you, Contact a member of the Product2Market Team