Posted: on Tuesday, December 6th, 2011.

Part of the Product2Market service portfolio is an email marketing service for clients in the Business 2 Business (B2B) and Business 2 Consumer (B2C) industry. We plan, execute and analyse email marketing campaigns which directly increases your sales pipeline. By using our email marketing analytics’ system you gain greater market intelligence by monitoring the Where’s? Why’s? Why not’s?

Here are some reasons why email marketing works:

- Email marketing is extremely cost-effective, allowing you to reach hundreds of existing and potential customers directly to their e-mail account.

- Legislation governing unsolicited emails in place in Ireland is complex and is often ignored by senders.  You should always ensure that you only email someone that has provided their details and agreed to receive an email communication from you. This means that those signing-up to your mailing list WANT to hear from your Company.

- With a two-way communication channel, companies can feed off of the responses of their recipients, making future campaigns more dynamic.

- Email marketing supports sales through other channels. By including links to your website and social media channels in your e-mails, customers are driven to your online marketing resources which will inevitably affect sales.

- Emails can be saved and re-read thus meaning there are multiple re-read opportunities for recipients along with the possibility of emails being forwarded to other parties with potential interest.

For more information on Product2Market’s email marketing services, visit:
http://www.product2market.ie/e-mail-marketing/