With the economic climate bringing an increase in new start-ups as well as established companies rolling out restructures and redundancies, your prospect database is at risk of going obsolete faster than ever before. The importance of maintaining, re-profiling and continuously building contact databases is an on-going task that is often underestimated by many companies until there is a demand to market or communicate to that database.
Typically this service shows the greatest return on investment if you:
- Have a limited marketing budget and are keen to reduce the amount of waste arising from duplicates and poor-quality addresses, ensuring you focus your efforts on ‘real’ contacts.
- Require an enhanced database that offers alternative routes to communicate over what you have access to currently – for example if you don’t hold email addresses for contacts then why not undertake some telemarketing to gather this critical data, enabling you to interact with prospects and customers?
- Would see greater increase in marketplace opportunity if you had a broader profile view of your prospects/customers.